Juan Carlos Espinel

Senior executive, with more than 5 years of
experience in second line management positions,
such as, General Management, Commercial
Management, deploying corporate strategies,
developing business models, budgeting, risk and
change management. 

GENERAL MANAGER 
Multipack SCC | Nov 2019 - Present
• Design and deploy corporate strategy, business plans and 
market development to guarantee the continuity of the company
and to secure profitable growth.   
Achievements
• Income and profitability increase through the reorganization of 
processes and risk mitigation. The development and
implementation of commercial and financial strategies, which
improved the financial outcome for the company, and defined a
solid platform for continuity and growth projection for years to
come. During my leadership the company recovered from a loss
of 50% over net income and now it is profitable again.  
• Through a risk mitigation plan, the customer database was
broadened so that, the weight of sales of every customer was
better balanced while at the same time, net income increased in
20% versus prior year with new products and customers. 
COMMERCIAL MANAGER 
Zurita & Zurita Laboratorios| Ago 2019 - Nov 2019
• Design of commercial strategy and business models for the 
company while positioning it in the market and projecting growth
in net income.     
Achievements

 Lead a sales team of highly motivated people to achieve 

objectives. Until Q3 the quarter goals were achieved. Iresponsible for a 5,5MUSD budget.   
Development and implementation of sales plans to brocustomer database while increasing customer satisfactionretention. New home care program developed and 7 customers. 
Lead market research to figure out the main differential fathat made the company outstanding. A media strategydeveloped to position the company as a scientific developentity for South American region.  
SINESS DEVELOPMENT COORDINATOR 
nd e E cuad o r  S. A.   | Jul  2015 - Oct  2018
• Responsible for implementation of go to market of a new
business unit in the country, called Gas Therapies, at anational level reporting to South America North hub and tothe global business management unit. 
ogros
• Development of commercial strategy for new products to
be marketed. In the first year 200THUSD were achievedas net income.  
• Lead the compliance of all sanitary regulations in Ecuadorto supply pharmaceutical products and medical services. Iachieved an official price with a 55% EBITDA. 
• Obtained the full support of the global business unit inGermany with a Capex of 120TUSD, for the first year ofthe implementation of the project. 
 

IDE BUSINESS SCHOOL 
Master in Business Administration| Nov 2017.

LINDE ECUADOR S.A. 
Pr o j e c t  Ma n a g e me n t | Jun  2 01 7. 
PONTIFICAL CATHOLIC UNIVERSITY OF ECUADOR
Bu s i n e ss  Ad mi n i s t r a t i o n,  Mar ke t i n g |  Ju l  20 1 1 .