Camilo Gutierrez Velasquez

With over five years of experience in digital marketing and e-commerce, I have developed a strong foundation in managing campaigns, content creation, and driving results through data-driven strategies. I’ve successfully launched and optimized paid campaigns on platforms like Meta (Facebook, Instagram) and TikTok, focusing on conversions, CPA reduction, and scaling budgets effectively. My roles have involved A/B testing creatives, audience segmentation, and adjusting ad strategies based on key performance metrics like CTR, CPC, and CPA.

In a recent e-commerce venture, I was responsible for growing the business from $10K in sales in 2023 to over $200K by mid-2024, selling more than 5,500 units across 20 different product lines. My ability to analyze performance, conduct successful A/B tests, and fine-tune campaigns has consistently delivered results, including a 5X increase in sales for one of our top products through optimized creative strategies and audience targeting. Additionally, my experience in collaborating with cross-functional teams has ensured that marketing efforts align with broader business objectives, driving both revenue growth and brand visibility.

I hold a Master’s degree in Agricultural and Food Economics from Rheinische Friedrich-Wilhelms-Universität Bonn, specializing in Agribusiness with a minor in Marketing, completed between 2015 and 2017. Prior to that, I earned a Bachelor’s degree in Management Engineering from Universidad Nacional de Colombia (2006-2012). My academic background has provided me with a strong foundation in business management, economics, and marketing, which I have applied extensively in my professional career, particularly in e-commerce and business development.